What you put on your skin matters.
Your skin is your body’s largest organ — and it absorbs everything you put on it. Harsh chemicals, toxins, and artificial ingredients can irritate, dry, or damage it over time.Puakai is different. We use pure, clean, and gentle ingredients that protect, nourish, and support your skin’s natural balance. Because what you put on your skin truly matters.
What you put on your skin matters.
our mission
at puakai, we believe skincare should be clean, uncomplicated, and truly effective. our formulas are made with safe, non-toxic ingredients that work with your skin — never against it — to support its natural balance and long-term health. we leave out the harsh chemicals and synthetic fillers, and focus instead on proven, skin-loving ingredients that deliver real, visible results. every product is crafted with care, from ethical sourcing to eco-conscious packaging. and always, 100% cruelty-free. we choose honesty over hype — creating products you can trust to take care of your skin, every single day.
many skincare brands rely on harsh chemicals and synthetic ingredients that can irritate, dry out, or disrupt your skin’s natural balance. things like parabens, sulfates, synthetic fragrances, and silicones might create quick effects, but over time they can cause sensitivity, inflammation, and even long-term damage. these ingredients often mask skin issues instead of addressing them, leaving your skin trapped in a cycle of needing more and more “fixes.”
at puakai, we take a different path. our formulas are crafted with clean, thoughtfully chosen ingredients that work withyour skin — not against it. backed by science and nature, our ingredients nourish, protect, and restore your skin’s natural glow and resilience. we avoid toxic chemicals and irritants, choosing instead gentle but effective components like antioxidant-rich botanicals, hydrating hyaluronic acid, and soothing plant extracts.
our products are designed to support your skin’s own rhythms, helping it heal, strengthen, and glow from within. no quick fixes or harsh additives — just real care that shows up day after day, keeping your skin healthy, balanced, and radiant for the long haul.
we're based in Europe, and all of our products are made in Europe, meeting the highest standards for quality, safety, and skin compatibility. we are a female-owned skincare brand.
our mission
ingredients
about us
